From 'Cultural Origin' to 'Spatial Landing': The Construction and Model Innovation of the Integrated Culture-Commerce-Tourism Value Chain for Foshan's 'Kung Fu' and 'Lion Dance' IP

Abstract

In the contemporary context, the value realization of traditional cultural intellectual property (IP) is undergoing a profound transformation from singular resource exploitation to systematic value chain construction. As world-class cultural symbols, the potential for the integrated culture-commerce-tourism development of Foshan's "Kung Fu" and "Lion Dance" is far from being fully tapped. The fundamental reason lies in a significant structural rupture within its value chain—the profound "cultural origin" has not been effectively translated into a systematic "industrial extension," nor has it ultimately achieved "spatial landing" as a consumer scene for deep experience. This paper aims to construct an integrated theoretical framework to bridge this rupture. The research first diagnoses the current bottlenecks in the value chain across three dimensions: the translation of the cultural core, the synergy of the industrial chain, and the experiential capacity of the spatial carrier, identifying issues of "hollowing-out," "fragmentation," and "isolation." On this basis, this paper proposes a three-dimensional linkage value chain model that extends from "cultural origin" to "spatial landing." This model emphasizes that an efficient IP value chain must achieve dynamic synergy and value resonance across three dimensions: the "deep activation of the cultural origin" (vertical), the "broad extension of the industrial chain" (horizontal), and the "experiential landing of the spatial scene" (in-depth). To promote the practical application of this theoretical model, this paper further explores two innovative models: first, the "IP + Community Co-creation" model, which aims to ensure the authenticity of cultural inheritance and the endogenous motivation for development by establishing mechanisms for benefit-sharing and collaborative creation; second, the "Digital-Physical Symbiosis" model, which aims to utilize cutting-edge digital technologies to construct a new experiential ecosystem where the online virtual world and the offline physical space are deeply integrated and mutually empowering. The theoretical contribution of this study lies in providing a systematic, integrated framework for the study of the cultural IP value chain. Its practical significance lies in offering a model reference that is both sustainable and innovative for the industrial development of Foshan and similar cultural heritage sites across the nation.